Blogs and tools

Playbook · Paid social

Facebook ad cost in 2026: CPM, CPC and CPA by industry, and what to budget

What Facebook ads cost in 2026: the median CPM, CPC and CPA on Meta, the cost per acquisition by industry, how the auction sets your price, and how much budget a test needs.

Playbook · Paid social

What is a good ROAS? Benchmarks by industry and the number you need to beat

What a good ROAS is on Meta in 2026: the median by industry, how to work out your own break-even and target ROAS from your margin, and when ROAS is the wrong number to judge.

Playbook · Ad copy

Good ad copy: a five-point check and the examples that pass it

What separates good ad copy from copy that only sounds good: a five-point check you can run on any ad, real campaigns that pass it, and line-by-line rewrites for Meta.

Playbook · Organic social

LinkedIn post ideas: 24 posts for founders, company pages and brands

24 LinkedIn post ideas sorted by who is posting: a founder, a company page or a consumer brand. Each one comes with its format, a first line you can adapt, and a week plan to post them.

Playbook · Ad creative

Static ads: what they are, when they beat video, and how to test them

What a static ad is, how it differs from video and dynamic ads, the static formats DTC brands keep scaling on Meta, how to test statics at volume, and the specs that stop Meta from cropping your headline.

Playbook · Organic social

Social media post ideas: 40 sorted by the result you want

Forty post ideas for TikTok, LinkedIn, Facebook and Instagram, sorted by what each one is built to earn: reach, comments, trust or sales. Plus what each platform says it ranks, and how to tell which ideas worked.

Playbook · Paid social

TikTok Spark Ads: how they work, and which posts to boost

What TikTok Spark Ads are, what TikTok's own tests say about them, how authorization codes work, how to set one up in Ads Manager, and how to pick the organic posts worth paying for.

Playbook · Organic social

Instagram captions: why the middle length does worst, and how to write one

What two caption studies found about length, why the 138 to 150 characters most guides recommend sits next to the weakest band, the new five hashtag cap, and a caption written in five steps.

Playbook · Organic social

Instagram highlight covers: the size, the safe circle and the set that earns its place

The size to make an Instagram highlight cover, the arithmetic behind the safe area that guides disagree on, why the tiny display size matters more than the pixels, and the five highlights a business actually needs.

Playbook · Brand

Brand voice examples: 12 you can copy without sounding like Nike

Twelve real brand voices, quoted from live pages rather than paraphrased, plus the four 404 pages that show where voice actually gets decided and a way to find your own in captions you have already written.

Playbook · Organic social

Instagram carousels: the format that punishes padding

A carousel holds up to 20 slides and gives every one of them the same shape. How to build one that gets swiped, what Instagram decides for you, and the four structures that work.

Playbook · Organic social

Instagram post size: the range Instagram actually keeps

Instagram does not publish a size, it publishes a range. Every feed, carousel, story and reel dimension, taken from Instagram's own documentation, plus a free checker for your file.

Playbook · Organic social

Instagram story ideas: the ones people actually answer

Stories are the only place your audience can talk back. Twenty-two ideas sorted by the reply each one is built to get, plus what Instagram documents about stickers and the 24-hour clock.

Playbook · Creative ops

Ad Intelligence Workflow: From Signal to Creative Brief

Most teams buy ad intelligence and still ship nothing new. This is the weekly loop that converts a saved competitor ad into a clustered angle, a written hypothesis, a brief a creator can build from, and a verdict worth keeping.

Playbook · Creative ops

Ad Performance Metrics: The DTC Creative Team's Guide

CTR and ROAS are outcomes, not verdicts. Read the metrics as a chain, attention first and revenue last, so the next decision changes the creative instead of the budget.

Playbook · Paid social

10 Advertising Hooks Examples for Paid Social

A hook is not a clever first line, it is a testable creative decision. Ten hook mechanisms, each with a full micro-script, the audience it fits, and how the TikTok and Meta cuts differ.

Playbook · Organic social

Instagram post ideas: 30 that earn a send, not just a like

Thirty post ideas organised by the action each one is built to earn, plus the benchmark to grade them against and a free calculator to check whether any of them worked.

Playbook · Creative ops

8 Social Proof Strategies for Better Paid Social Ads

Eight proof types, each with the objection it answers, the brief fields it fills, and the CPA or ROAS rule that keeps it in rotation.

Playbook · Paid social

How to Improve ROAS on Meta and TikTok

ROAS improvement is a creative supply problem before it is a targeting problem. Set the target off your margin, ship enough distinct claims to find a winner, and decide the kill rule before the ad goes live.

Playbook · Paid social

CPM vs CPA: How to Choose the Right Metric for Paid Social

CPM and CPA are not competing buying options. CPM is the upstream price of attention, CPA the downstream price of a result, and the distance between them is where the creative problem shows up first.

Playbook · Paid social

What Is Direct Response Advertising: A Paid Social Guide

Direct response advertising is any ad built to prompt an immediate, measurable action. On paid social it is less a format than an operating system: the ad, the offer and the page are one continuous promise, and every test leaves a learning behind.

Playbook · Creative ops

What Are Internal Stakeholders? A Guide for DTC Creative Teams

Internal stakeholders are the control points between a customer signal and a live ad. Here is how to map them to your brief, your approvals and your test plan.

Playbook · Paid social

Multi-Touch Attribution: What It Reveals and Its Limits

Multi-touch attribution can map the path your data happened to record. It cannot turn incomplete tracking into causal truth, and the coverage gap is the lever most teams never audit.

Playbook · Creative ops

Ad Creative Testing: A Practical Framework for Paid Social

Most concepts lose, so the edge is in the test design, not the idea. One variable, a pre-committed evidence floor, a fixed reading order, and a verdict that becomes the next brief.

Playbook · Creative ops

Ecommerce Video Ads: Choose the Format Before the Hook

Most video ad advice starts with the hook. That skips the decision that controls your economics: whether this product needs motion at all, and what the ad has to prove once it does.

Playbook · Paid social

Instagram Story Ad Video Length: What Meta Actually Says

Almost every guide on this query repeats a 60-second limit and a 15-second card. Meta's ads guide says neither. Here is the real spec, and what it changes about the brief.

Playbook · Paid social

7 paid social creative frameworks that turn insights into briefs

An ad idea is a hook, a visual, a script or an offer. A framework is only useful once it names the audience problem, the message, the asset format, the win and kill thresholds and the next decision, before anyone starts producing.

Playbook · Creative ops

Trend Forecasting for DTC Creative Teams: Run It as a Weekly Loop

Most trend forecasting dies in a folder nobody opens. Here is the weekly loop that turns each signal into a brief, a test, or a deliberate no, with the artifacts written out.

Playbook · Creative ops

Report Generation for Paid Social: The 2026 Guide

A paid social report is not a chart export. It is a verdict layer that grades every ad winner, watchlist or kill and hands the result straight to the next brief.

Playbook · Creative ops

How to Build a Messaging Framework That Ships Ads

A messaging framework only earns its keep when it changes what gets briefed, tested and killed. Here is the five-block version a paid social team can fill in one sitting and test against by Friday.

Playbook · Creative ops

Ad Script Generator: A Guide for DTC Paid Social Teams

How to feed a script generator a brief it can actually use, format the output as something a creator can film, and attach a win-or-kill verdict before the asset ever enters the ad account.

Playbook · Creative strategy

Creative strategy for paid social: the system that decides what to make next

Your Meta and TikTok reports look fine and CPA keeps climbing. That is usually not a media problem. It is an account running on a pile of ads instead of a documented system for what to make next.

Playbook · Creative ops

Video content strategy for paid social: build the loop, not the asset

Three UGC clips have carried the account for weeks and CPA is drifting. The fix is not another shoot, it is an operating loop that replaces exhausted angles before performance falls off a cliff.

Playbook · Creative ops

Ad Creative Design for Paid Social: An Operating Guide

Most paid social creative does not fail because it looks bad. It fails because the team could not produce enough distinct, well briefed ideas to find the one that works.

Playbook · TikTok ads

TikTok ads best practices for DTC: build the creative loop

Most TikTok ads fail because they open with branding instead of a reason to keep watching. Ten practices for running TikTok creative as a system, from hook order to rotation cadence to the verdict that kills an ad.

Playbook · Creative ops

AI Ads Creator: A Buyer's Guide to Choosing a Creative System

You already accept that AI belongs in your creative process. This is how to tell whether the tool in front of you improves the decision loop or just raises your asset count.

Playbook · Creative ops

The rapid planning method for ad creative: plan the week around one verdict

Most creative weeks start with a task list and end with nobody able to say what the work proved. Tony Robbins' rapid planning method flips the order: pick the result first, then build the week around the decision it has to produce.

Playbook · Creative ops

Creative Asset Management: A 2026 Guide for Ad Teams

How DTC paid social teams keep every asset traceable, rights-safe and tied to what it did in market, so the library stops being storage and starts driving the next brief.

Playbook · Paid social

What Is Paid Social and How DTC Brands Win with It

Paid social rarely stops working because the platform broke. It stops working because the account ran out of distinct creative ideas before the market ran out of buyers.

Playbook · Creative ops

Creative Diagnostics for DTC Paid Social Ads

Isolate which part of an ad is breaking before you burn more spend. Real win and kill thresholds, named fatigue signals, and a weekly diagnostics cadence a small growth team can actually run.

Playbook · Paid social

AI in Advertising Examples: A DTC Playbook for 2026

Real AI in advertising examples across Meta, TikTok, YouTube, and Pinterest, framed as a repeatable testing system, not a list of flashy outputs.

Playbook

How to Write Ad Copy: 2026 DTC Playbook for Sales

High-performing DTC teams don't write ad copy, they build a repeatable system: mine customer language, structure with frameworks, adapt per platform, and test one variable at a time.

Playbook · Creative ops

7 High-Performing Banner Ads Samples for DTC Brands (2026)

Seven launch-ready banner ad formats for DTC teams, each with a mini-brief, targeting direction, and test plan. A playbook, not a mood board.

Playbook · Meta ads

Meta ads best practices for DTC: run creative like a system

Most DTC brands do not have a targeting problem, they have a creative hit-rate problem. Ten best practices for running Meta creative like an operating system, from hook testing to verdict cycles to fatigue rotation.

Playbook · Creative ops

Winning Short Form Video Ads: A 2026 System

A repeatable system that turns signals into briefs, briefs into assets, and assets into clear win-or-kill decisions, so your paid social team stops running creative on taste alone.

Playbook

Hook rate vs hold rate: how to actually measure a short-form video ad

Hook rate tells you people stopped. Hold rate tells you the right people stayed. Judge an ad on one without the other and you kill good concepts for the wrong reason.

Guide

Problem Aware to Solution Aware

All five awareness stages, and the playbook for the jump that decides most ecommerce advertising: what each buyer knows, needs as proof, and what moves them forward.

Guide

Demonstration Ads

What a demonstration ad is, why it converts, the playbook behind the iconic campaigns, and how to build one from the objection your customers already raise.

Guide

Ad Trends 2026

The 5 ad trends shaping ecommerce paid media in 2026, and how winning teams turn customer signals into tested creative faster.

Guide

Selzee Integration Guide

Connect Shopify, Meta Ads and TikTok Ads - the complete setup walkthrough.

Guide

Winning Ad Angles for SaaS

How to discover ad angles that actually convert for SaaS brands, step by step.

Guide

TikTok Ads Creative Strategy

How to use a TikTok ads creative strategy tool to find and scale winning hooks.

Guide

AI Content Creation Tools

The seven kinds of AI content tool, what each is best at, and where each one stops.

Guide

Data Mining Tools

What data mining tools do, how to evaluate one, and the top nine tools for 2026, plus the ecommerce feedback case.

Guide

The 12 Brand Archetypes

The twelve brand archetypes, the desire each one runs on, and the register it makes your copy speak in.

Guide

The Marketing Funnel

The four marketing funnel stages, what to publish at each one, and the metric that tells you the stage is working.

Guide

Eugene Schwartz 5 Levels of Awareness

The awareness framework explained, plus how to match every ad, email, and landing page to your customer's readiness to buy.

Guide

Problem-Solution Ads Guide

How problem-solution ads work, how to write them step by step, and the mistakes that kill performance.

Guide

AI Creative Suite

The three shapes an AI creative suite comes in, how the leading options compare on price, control and transparency, and which bottleneck each one removes.

Guide

AI Ad Generator for Creative Strategists

Turn reviews, comments, and campaign data into finished ad creative in minutes.

Guide

AI Creative Solutions

What AI creative solutions actually do, how they work, and how to evaluate one before you commit.

Guide

Creative Automation Platform

The three shapes of creative automation, what to compare across vendors, and which bottleneck each one actually removes.

Guide

Creative Agents

What a creative agent is, how the Adobe and Amazon versions differ from a research agent, and how agents compare with hiring a creative agency.

Guide

Creative Strategy Templates

Ready-to-use creative strategy templates that take you from customer insight to a winning brief in minutes.

Guide

Content Calendar Template for Ecommerce

A free content calendar template pre-filled with every retail date from October 2026 to December 2027, with a post idea, ad angle and offer for each. XLSX and CSV.

Guide

Creative Brief Template

A copy-and-use creative brief template for ecommerce teams, with the fields, steps, and examples that get creative from idea to execution.

Guide

Creative Brief vs Marketing Brief vs Design Brief

Three documents most teams run under one name, compared row by row: what each decides, who writes it, and what breaks when the wrong one gets sent.

Guide

The Rule of 7 in Marketing

Where the seven-exposure number came from, what the effective frequency research found instead, and what to count now.

Guide

The AIDA Model

Attention, interest, desire and action, what each job has to do inside one ad, and four live ads with a different stage carrying each.

Guide

Market Sophistication

Eugene Schwartz's five stages of market sophistication, from a claim nobody has heard to a market that has heard everything, with the move that works at each one.

Guide

The Value Equation

Alex Hormozi's four variables, and the ad line that moves each one: dream outcome and perceived likelihood over time delay and effort.

Guide

Creative Concept Development

How an insight becomes a concept you can shoot several ways, and how to test the idea rather than the ad that carried it.

Guide

Social Media Post Rules

Twelve rules for a social post and seven for prompting the tool that drafts it, each one checkable by eye in seconds. Run them over your last 10 posts.

Guide

Meta Ads Templates

Ready-to-use templates for every core Meta format, built around proven ad anatomy so you can brief creative faster.

Guide

Meta AI Ads Manager

What Ads Manager does, where Advantage+ automation takes over, and the one input it still cannot generate for you.

Guide

Meta Ads Tool

Connect your Meta Ads account and turn campaign performance, reviews, and comments into sharper hooks, briefs, and next actions.

Guide

Outdoor Voices Ads

A sourced teardown of one brand's creative strategy: the verified timeline, where the ads are publicly visible, and which figures nobody outside the company can see.

Guide

Creative Score

What a creative score is, why predicting an unpublished ad is not solved, and how to score the argument before launch and grade the ad after.

Guide

Creative Tracking Guide

What creative tracking is, how to set it up step by step, and the common mistakes to avoid.

Guide

What Is Meta Andromeda

Meta ads retrieval engine explained: how it picks which ads are eligible, why it moves leverage from targeting to creative, and what to change in your account.

Guide

Ad Testing Tools

Turn reviews, comments, and campaign data into tested hooks and sharper briefs, so you launch better creative tests faster.

Guide

Ad Performance Analytics

Turn campaign data, reviews, and comments into clear performance signals, hooks, and briefs your team can ship.

Guide

Facebook Ads Reporting Software

Link Meta Ads performance to real customer language so your team always knows which hooks to test next, and why.

Guide

AI Advertising Platform

Turn customer reviews, comments, and campaign data into winning hooks and creative briefs, the AI advertising platform built for ecommerce growth.

Guide

AI Powered Advertising Platforms

The category splits into three layers: media buying, creative production, and creative research. How to tell them apart and shortlist the one that fixes your actual bottleneck.

Guide

Instagram Ad Maker

Drop your URL and Selzee researches your brand, your reviews and the Instagram ads your competitors run, then builds three ads from what it finds.

Guide

Competitor Ads Analysis

See what competitors are running and turn those signals into sharper hooks, faster briefs, and better creative decisions.

Guide

Competitor Advertising Analysis

A repeatable framework for decoding rival ad hooks, claims, and messaging gaps, then turning the findings into testable briefs.

Guide

Competitor Advertising

The discipline behind the research: the four forms comparative advertising takes, where the FTC line sits, and what Get a Mac, the Pepsi Challenge and Whopper Detour actually teach.

Guide

Free Spy Tools

The genuinely free ad libraries, how to read them so the time pays back, and the limit every tool shares: none of them show a competitor's spend.

Guide

Ad Analysis Tool

Paste any ad and get an instant breakdown of its hook, angle, emotional triggers, and what to test next.

Guide

AI Ad Generator

Paste your store URL and get finished static ads built from your customer reviews and from ads winning in your market.

Guide

UGC Script Guide

What a UGC script is, how to write one step by step, and the mistakes killing your ad performance.

Guide

AI Ad Creation Tools

The two camps of AI ad creation tools, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.

Guide

Creative Velocity

How fast your team gets from a customer signal to a live test, why research is the real bottleneck, and how to shorten the loop without losing quality.

Guide

Facebook Ad Maker AI

How to build Facebook ads from reviews, comments, and Meta Ads history, plus the ad specs, copy principles, and testing tips that actually move cost per action.

Guide

What Is Ad Creative?

The plain definition, the six components, how it differs from ad copy and creative concept, the formats by channel, and where winning creative actually comes from.

Guide

Creative AI App

The two camps of creative AI app, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.

Guide

AI for Advertising

A free tool plus the workflow behind it: paste your reviews and get the recurring themes, hook directions, and a brief skeleton built from your customers' own words.

Guide

Text Mining Tool

A free tool plus the full guide: paste any text and get the top keywords, recurring topics, named entities, and a sentiment breakdown, no setup required.

Guide

Meta Competitors

Who actually competes with Meta for ad budget, attention, AI, and hardware, with Q2 2026 revenue and audience figures pinned to the earnings release each one came from.

Guide

Ad Script Templates

Six ad script formats for ecommerce paid social, three written out in full with timing cues and placeholders.

Guide

How to Generate Ads

The six-step pipeline from customer signal to tagged test, what each stage needs, and where the loop usually breaks.

Comparison

Adcreative.ai Alternatives

Adcreative.ai priced against Selzee, Viktor, Atria, and Parker, with a verdict on each.

Comparison

Selzee vs Foreplay

Swipe file versus customer insight: which bottleneck each tool actually removes, across seven criteria.

Comparison

Motion AI Competitors

Motion AI compared against AdCreative.ai, Atria, Parker, Ramdam, Foreplay, and Selzee, with every published price and a verdict on each.

Comparison

What Is Motion App?

What Motion App does well, where the gap is, and what ecommerce teams use instead.

Comparison

Similarweb Ad Intelligence

What Similarweb ad intelligence answers, where competitive visibility stops, and what to use when the gap is creative direction.

Comparison

Best Ad Intelligence Tools

AdClarity, BigSpy, SimilarWeb, and Selzee compared: competitor monitoring vs creative intelligence.

Comparison

Best Facebook Ads Spy Tools

Minea, AdSpy, BigSpy, PowerAdSpy, and Selzee compared on creative depth, hook extraction, and workflow output.

Comparison

Viktor Alternative

Viktor is an AI employee; Selzee is an AI ad generator. Six alternatives priced side by side, and which job each one does.

Comparison

Predis.ai Alternatives

Seven tools priced cheapest first, two of them free, and what each one produces.

Comparison

Pomelli Alternatives

What to use instead of, or underneath, Google's free AI marketing experiment.

Comparison

Selzee vs Native

Native writes and publishes 50 social posts a month. Selzee researches and makes ad creative and publishes nothing. Both rate cards, side by side.

Comparison

Zeely Review

What Zeely costs after the first cycle, what its 3,796 Trustpilot reviews actually say, and the five alternatives priced beside it.

Comparison

AdSpy Alternatives

Every AdSpy alternative priced, cheapest first, including the free ones, plus the performance limit every ad spy tool shares.

Comparison

Smartly Alternatives

Seven alternatives to the enterprise Smartly platform, how to shortlist them against your actual bottleneck, and the creative gap none of them close.

Comparison

Atria Ads Alternatives

Eleven alternatives to Atria with published prices and a verdict each, plus every claim on Atria's own homepage and what it means for an ecommerce team.

Comparison

Data Analysis Tools Comparison

Spreadsheets, BI platforms, coding tools, and AI analysis compared on cost, skill level, and data-type fit for ecommerce teams.

Examples

Beauty Ads: 7 Real Examples

Seven real beauty and personal care ads off the Meta Ad Library, each broken down by hook, format, and the argument it makes, plus how to build the same from your own reviews.

Examples

LinkedIn Ad Examples

Nineteen real LinkedIn ads with the hook, the pattern behind it and a permalink, including one campaign run as ten account-named variants.

Examples

Image Ad Examples

Twenty real static image ads from the Meta Ad Library, and the six jobs a single frame has to do on its own.

Examples

Carousel Ad Examples

Nine real carousels shown whole, all 44 frames in order, and the six sequences they sort into.

Examples

UGC Ad Examples

Real creator-style ads running from DTC brands, and what separates a UGC ad from a polished one shot to look casual.

Examples

Display Ad Examples

Real display units captured from the Google Ads Transparency Center, shown at the sizes they were served.

Examples

Trending Ads

What actually makes an ad trend, where to find genuinely current examples, and how to adapt a trending ad's structure without copying its execution.

Ad library

Meta Ad Library

What Meta's public ad database covers, why "currently running" is the whole commercial archive outside the EU and UK, and how the other three platform libraries compare.

Ad library

Pinterest Ad Library

Pinterest's Ads Repository covers the EU, Norway, Turkey and Brazil and holds no United States data. What is in it, how to search it, and what to use instead.

Ad library

TikTok Ads Library

TikTok's Commercial Content Library covers 33 European markets and no US-only ads. What each ad shows, how to search it, and how Creative Center Top Ads differs.

Ad library

Google Ads Transparency Center

What Google's public ad archive covers across Search, YouTube, Maps, Play and Shopping, how to search a competitor by domain, and the four things it withholds.

Ad library

LinkedIn Ad Library

What LinkedIn's public ad database covers, the four ways to search it, and the two questions it will never answer about a competitor.

Ad library

Reddit Ad Library

Reddit's Ads Inspiration Library is a curated gallery rather than a transparency record, so it cannot track a named competitor. What it is actually good for.

Ad library

Snapchat Ads Library

Snap publishes only a political ads archive, as a spreadsheet. There is no commercial Snapchat ad library, and here is what to use instead.

Free tool

FB Ads Analytics Tool

A free checker that derives your full Meta funnel from six figures, benchmarks it, and names whether you have an attention, conversion, or unit-economics problem.

Free tool

Free Ad Reporting Tool

Paste a Meta or TikTok export to spot winning creatives, ad fatigue, and budget leaks.

Free tool

Free Ads Reporting Tool

Paste your ad export and instantly see which creatives are winning, which are fatiguing, and what to test next.

Free tool

ROAS Calculator

Work out return on ad spend, break-even ROAS, CPA, and CPC, with the formula and a worked example.

Free tool

Break-Even ROAS Calculator

The ROAS at which your ads stop losing money, from your margin or your costs per order, plus your break-even CPA. Free, no sign-up.

Free tool

Customer Lifetime Value Calculator

Calculate CLV, monthly customer value, and your maximum acquisition cost.

Free tool

AI Product Description Generator

Generate short, medium, and long ecommerce product descriptions in the tone you choose.

Free tool

CPM Calculator

Cost per thousand impressions, solved in any direction: fill any two of spend, impressions and CPM and the third is worked out. Free, no sign-up.

Free tool

CPC Calculator

Cost per click, plus the CTR and CPM the same three numbers already answer. Free, no sign-up.

Free tool

CTR Calculator

Click-through rate at two decimals, plus impressions per click and your click-to-conversion rate. Free, no sign-up.

Free tool

CPA Calculator

Cost per acquisition against the break-even CPA your order value and margin allow, so the number comes with a verdict. Free, no sign-up.

Free tool

CAC Calculator

Customer acquisition cost counting sales spend as well as marketing, plus the LTV to CAC ratio. Free, no sign-up.

Free tool

Brand Kit Generator

Paste your website and get the brand kit that is already there: the colours in your own CSS, the fonts you already use, and tone words backed by a sentence you wrote. Nothing invented. Free, no sign-up.

Free tool

Creative Brief Generator

Describe the work, paste real customer reviews, and get a ten-section creative, design, brand, content, video or project brief. Free, no sign-up.

Free tool

Hook Generator

Turn your product and real customer reviews into 8 to 10 ad, email and landing page hooks, each labelled with the angle it uses. Free, no sign-up.

Free tool

AI Content Brief Generator

Turn a topic, keyword and audience into a structured content brief: target keyword, search intent, outline, word count, key points and competitor gaps. Free, no sign-up.

Free tool

AI Social Media Post Generator

Turn one idea into 3 publishable posts for Instagram, TikTok, LinkedIn, Facebook or X, each with its angle, caption and hashtags. Free, no sign-up.

Free tool

Instagram Caption Generator

Describe the photo or reel and get 5 captions at the length and vibe you pick, each with hashtags a real account would use. Free, no sign-up.

Free tool

LinkedIn Post Generator

Turn one thing you know into 3 LinkedIn posts written like a person: a concrete first line, plain paragraphs, one ask. Free, no sign-up.

Free tool

AI Content Generator

The hub for the seven free generators: turn one idea into posts, captions, carousels, scripts or a week of ideas. Free, no sign-up.

Free tool

Content Idea Generator

Say what your account is about and get 6 specific post ideas, each with its format, its opening line and why it would work. Free, no sign-up.

Free tool

Instagram Carousel Generator

Turn one topic into a 5, 7 or 10 slide carousel written in order, headline and support per slide, plus the caption. Free, no sign-up.

Free tool

Video Script Generator

Get a Reels, TikTok or Shorts script beat by beat: what to say and what to show, at 15, 30 or 60 seconds. Free, no sign-up.

Free tool

Ad Copy Generator

Paste a review, a product description, or a customer comment and get 3 to 5 ads built from those exact sentences. Free, no sign-up.

Free tool

Automate Product Descriptions

Generate PDP copy from your own reviews rather than a prompt, what the workflow needs, and the pitfalls that make automated copy underperform.

Free tool

AI Facebook Ad Generator

Enter your product and audience, get 3 to 5 ready-to-use Facebook ad variations with hooks, primary text, and headlines.

Free tool

Instagram Size Checker

Drop one image in and see what Instagram does to it in every format, with the crop drawn on your photo, then download the fixed file. Nothing is uploaded.

Free tool

Instagram Image Resizer

Pick 1:1, 4:5, 3:4, 1.91:1 or 9:16, fit the whole photo or crop it, and download it at the exact size Instagram keeps.

Free tool

Facebook Image Resizer

Pick feed, square, link, story or cover, fit the whole photo or crop it, and download a JPG or PNG at the exact size. Nothing is uploaded.

Free tool

X (Twitter) Image Resizer

Pick 16:9, square, 4:5 or header, fit the whole photo or crop it, and download a JPG or PNG under the 5 MB limit. Nothing is uploaded.

Free tool

YouTube Thumbnail Size Checker

Drop a thumbnail in, see what YouTube does to it, and resize it to 1280 x 720, 4K or Shorts under the size limit. Nothing is uploaded.

Free tool

YouTube Thumbnail Downloader

Paste one YouTube link or twenty and download every thumbnail size YouTube stores, up to 1280 x 720. Nothing is uploaded.

Free tool

Instagram Story Size Checker

See the 9:16 crop and the safe zones the profile row and reply box cover, drawn on your own story. Nothing is uploaded.

Free tool

Facebook Cover Photo Size Checker

Facebook crops covers differently on desktop and mobile. See both crops and the area that survives them. Nothing is uploaded.

Free tool

LinkedIn Banner Size Checker

See the 4:1 crop, the 15 percent mobile cut and where your profile photo lands on your banner. Nothing is uploaded.

Free tool

YouTube Banner Size Checker

See the 2560 x 1440 crop and the 1235 x 338 safe area YouTube keeps on every device, drawn on your own banner. Nothing is uploaded.

Free tool

Instagram Profile Picture Size Checker

Drop your photo in and see what the round crop hides. Instagram publishes no size, so every figure is labelled. Nothing is uploaded.

Free tool

Social Media Image Sizes

Every surface in one table, each figure dated against the platform own page, with a checker per surface.

Free tool

Instagram Grid Maker

Split one photo across your profile grid, numbered in the order you post them, because Instagram fills a grid newest first and reading order comes out mirrored.

Free tool

Instagram Engagement Rate Calculator

Enter one post to get your engagement rate by followers and by reach, graded against the published all-industry median.

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Engagement Rate Calculator

One calculator for Instagram, TikTok, Facebook and X, each graded against its own published average instead of one blended target.

Free tool

TikTok Engagement Rate Calculator

Grade a TikTok video against the 2.60% published average, by followers and by views.

Free tool

Facebook Engagement Rate Calculator

Grade a Facebook post against the 0.15% published average, by fans and by reach.

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Twitter (X) Engagement Rate Calculator

Grade an X post against the 0.10% published average, by followers and by impressions.

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YouTube Engagement Rate Calculator

A YouTube rate by views and by subscribers, with interactions per 1,000 views. No verdict, because no publisher reports a YouTube median.

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Conversion Rate Calculator

Enter visitors and conversions to get your rate graded against the published ecommerce market average, plus revenue per visitor.

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Ecommerce Profit Margin Calculator

Calculate gross margin, net margin, profit per unit, and break-even ROAS for any ecommerce product.

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UGC Script Generator

Enter your product, benefit, and audience, get a full UGC script with hook, problem-agitation, product reveal, social proof, and CTA.